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The Role of Marketing for Boards of Directors June 17th, 2010

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Small and emerging companies often do not put together a board of advisors or board of directors for many reasons. Some entrepreneurs believe that businessmen and women would not be willing to serve on their board of advisors for the little or no compensation that the new company can afford. Another reason small and emerging companies do not have boards of advisors is that often the entrepreneur does not want advice from others. In some extreme cases, entrepreneurs believe they do not need advice from others. GSI knows better.

GSI works with entrepreneurs, like Kelly O’Brien, President of TurningPointe Marketing, http://www.turningpointemarketing.com, who has hired our firm to assist her in putting together a strong board of advisors to help her grow her company. Entrepreneurs like Kelly O’Brien are finding out that having a board of advisors for your company that meets regularly can pay huge dividends.

Beginning with its first meeting on November 18, 2004, Turning Pointe Marketing’s board of advisors consisting of 6-12 members will meet quarterly for one year to help expand the company’s business model. Currently the company provides intensive marketing clinics twice a month for its clients where Ms. O’Brien, in a classroom/boardroom environment, helps create marketing approaches for each of the company’s clients.

In the future, the Turning Pointe Marketing will greatly expand its use of technology, virtual classrooms and will be writing articles and books on marketing for a broad audience. The board of advisors will play an essential role in making this large-scale expansion of the offerings and media used by the company a reality within two years.

For more information on TurningPointe Marketing, contact Kelly O’Brien at kelly@turningpointemarketing.com. For more information on the services that GSI provides to help organizations create and manage boards of advisors and boards of directors, please contact Herb Rubenstein at herb@growth-strategies.com.

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Marketing Information Website June 17th, 2010

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When advertising, most people look for all the help they can get. Turning to a marketing information website can help give you some ideas. In order to get the best effect out of your advertising, you will want to use a professional advertising service like we offer at Wag the Dog Marketing.

Using our service will give you the benefit of all our years of expertise. You will be able to increase profitability through our suggestions. We will help you use social networking websites, create a profitable message, increase exposure and use low cost direct advertising campaigns.

The onset of social networking websites have been a boon to every business which knows how to use them. We can help you get your business on these websites with the highest profitability. Since the cost of using the websites are low, you can focus more energy on your exposure.

The great part about using a social networking website is you do not have to write the announcements. You have the option to hire someone to post updates on the website. This will allow your business to stay in the lime light while allowing you to concentrate on running your business.

So many people use these websites, you are sure to reach your demographic and possibly even expand it. You will definitely be able to reach the computer savvy crowd while reaching all of the younger generation. This is a advertising solution most every company uses.

In order to keep your business from falling behind, you will want to generate more exposure through social networking. In order to find out more, you can look into marketing information websites. Your time would be best served if you contacted us at Wag the Dog Marketing.

Profitable Messages Drive Business

Your advertising campaign will be centered around a message. This message will allow you to reach more people based on how it is created. In order to reach the most people, you need to keep in mind your core demographic. This will allow you to create a message which will speak to them.

By keeping in mind the interests of your core demographic, you will be bale to include things to catch their attention. Since you have a limited window of time to catch interest on the web, it is important you maximize the time you have. This will make your business more profitable.

Choose the Right WebSites

The best way to increase your exposure is to be highly selective about which websites you will advertise on. All websites have a demographic they are looking to reach. By advertising on the web sites looking to reach the same demographic as you, you will increase your exposure.

Since the website has done the hard work for you in finding your core demographic, all you have to do is decide on the right advertising size for the website. A good marketing information website should be able to make this clear to you. We will be able to make it happen.

Direct Marketing Can Work For You

Once you have people responding to your advertisement, you may want to consider a direct marketing campaign. A marketing information website may tell you how this is done. We can help you to put your marketing campaign into effect to retain clients.

Direct marketing can be accomplished in many different ways. You may want to market through SMS cell phone messages or through email. No matter which you choose, you will want to create a program which will be best received by those on your client list. We can help.

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Dental Marketing Basics June 17th, 2010

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As with any business, marketing is the key between success and failure. If no one knows about your business or can’t find you, you will not make any sales and your business will cease to exist. Doctors and Dentists are not different. They run a business called a practice, and they need clients (patients) just like any other business. If they lack patients, their practice will cease to exist. The way to attract new patients to the dental practice is through dental marketing.

This is quickly becoming one of the most requested and important topics of discussion in the dental field. It is one area that is important for all dentists, but in order to stand out and become successful in your dental advertising campaigns, your marketing campaign needs to be different. Your campaign must be well designed to communicate your objectives as a specialist dental practice in the area and must include all the ways that your practice can help prospective patients. Do you have new, high-tech equipment? Do you have foreign language speakers on staff? Do you offer something unique like aromatherapy or soothing music, or no pain procedures? If so, aggressively market these unique characteristics of your practice in your marketing.

Dental marketing is a very broad term. The basic rule of all dental marketing is to start with the patients you have and ask them to refer other patients just like themselves. You could even offer a coupon for discount services for your existing patients if they refer new patients.

This is more effective when it is created as a multifaceted campaign and not just one ad. For example, a series and/or combinations of advertisements, direct mail pieces, networking activities or referral-based marketing tactics are more effective than simply placing an ad in the newspaper or making one announcement on the radio. Newspaper advertising can be extremely effective because dental practices more easily can afford frequent and well-placed ads. And you can run them on successive days to further increase your exposure.

To have a successful dental practice, marketing and financial goals are just as important as medical advancements and dental continuing education. Marketing simply tells others about who you are, what you do, how you can benefit people, and why they should get it from you. It can be the single most important factor in determining whether or not you will be successful in your practice. By keeping your name in front of prospective patients, when the time comes for them to choose a dentist, or to refer someone else to a dentist, they will more than likely remember you and recommend your practice. This will be, in part, due to your successful dental marketing campaign.

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Marketing Tip – Market Yourself Through Public Speaking June 9th, 2010

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A noteworthy way for you to get exposure and new customers is public speaking. As a small business owner, it is always a more powerful position to be in the front of the room than in the back. You further position yourself as an expert and reinforce the brand as YOU. People tend to perceive speakers as being more important than non-speakers.

Create a core talk that reinforces your specialty and practice it. Then, come up with a compelling title for your speech. Remember, your presentation isn’t a sales pitch; it’s a way to showcase your expertise. So, provide great, practical information that is helpful to your listeners.

Make the same speech in lengths of 30 minutes, 45 minutes and 90 minutes. This will be a talk you can use over and over again. Show confidence by using humor and letting your passion shine through!

During your speech, your audience gets an opportunity to meet you without obligation and to get a feel for your personality, style, and expertise. The people who like your approach will either hire you or spread the word about your company.

Your audience is a goldmine of prospects, so don’t miss out on this opportunity to get their contact information. Be sure to pass around a sign-up sheet to collect the names of attendees. As an incentive, offer them a free special report or a subscription to your ezine for signing the sheet.

In every city, there are associations, service clubs, and support groups that are looking for speakers for their meetings. Check your telephone book and highlight some of these. You can start with smaller groups as practice.

After you feel comfortable with your speech, seek out larger groups who have members in your targeted audience. When you call, ask for the name of the person in charge of lining up speakers. Offer to speak for free and explain the ways in which your speech will benefit the group’s members. Be sure to mention the remarkable title you developed – it will help sell your presentation.

Once you begin to promote yourself as a speaker, groups will hear about you and you’ll find yourself getting requests, as well. After you begin to get more engagements and feel at ease with speaking, add more topics to promote. If a group liked your speech, you can tell them you have new material and they may ask you to return to speak again.

Develop a speaker’s sheet that you can send to groups. Create a page on your website that describes your expertise, background, and speaking style. Include testimonials if you have them. Hand out information to your audiences about you, your company, and your services. If you have information products, you can often offer these for sale for people to purchase at the event.

Public speaking is a powerful way to get new customers and leads, so be sure to incorporate it into your quiver of marketing techniques. You’ll find opportunities abound when you commit to getting yourself out there!

ACTION ITEM: What idea do you want to develop into your core talk? List three potential ideas right now. Then, come up with an attention-getting title. Show them to your existing customers and ask them which one is of the most value to them. Develop the winner into a speech of different lengths.

Copyright 2006 Marketing Maven

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Youth Juice – Network Marketing June 8th, 2010

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Everyone has the same basic necessities. We all want the nice house, the new car, the latest HD widescreen TV with the 10,000 watt home theatre system. Maybe we don’t the have same dreams but we can attest to the basic desire to provide a better life your for yourself, your family, and those around you.

Most of us work the 9-5 and we are working our selves to death to make someone else rich. I know the frustration of being passed up for a promotion or being given more responsibilities without compensation. I was looking for a way out, I started my own business and began doing hard labor to make a little extra cash and hopefully one day be able to work for myself. I realized very quickly that I wanted a way out without the hard labor and I needed to do it before I got myself into debt with a huge mortgage that I can’t afford to pay, a fancy car with the rims and supercharged sport package, and all those things we want but we really don’t need. I wanted a way out before all of that happened to us, as it has for so many of you out there. You’re stuck! You can’t quit, you can’t move, and you can’t afford to go anywhere else. Trust me I know, I’m there too. But there is something else I know, and that is the power of leverage. We have a great opportunity to provide something extremely healthy to people around us and all the while making money and having fun.

This business is such a blessing and I’m so grateful for the opportunity to share it with you. This business is unlike anything else you’ll do out there. The comp plan is robust and easily attainable, if you work at it. The most important concept that I can see is that it’s basically “People Helping People”. People helping people to become Healthy and Wealthy. Once you grasp the idea that ‘without each other this cannot succeed’ then you will see how much of a no-brainer this really is. It’s all matter of how soon will you join and how much will you invest. Remember you’re investing in yourself, your future, and more importantly your investing in the future of other people. Together we can make this work. You can make money just for being willing to introduce others to this amazing product and business opportunity. I can’t wait to see what 2008 has in store for us. Join the Youth Juice Revolution!

Visit us at our website http://www.OWNYouthJuice.biz

Angel Abundis

IBO

ownYouthJuice@Gmail.com

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