Archive for September, 2009

 

Restaurant Marketing Ideas September 29th, 2009

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In order to grow your restaurant sales you need to come up with unique restaurant marketing ideas to make your restaurant stand above the rest. These unique marketing ideas need to cover a range of marketing distribution channels, these channels are how you as the restaurant or cafe owner will attract your customer to dine with you. In your restaurant marketing idea efforts you will need to ensure that you have multiple customers coming from multiple marketing ideas and strategies and in effect you will then not rely on one income or customer source. Here is what I am talking about;

Say you want to implement some restaurant marketing in your venue to attract more customers, you should in effect target those customer through different mediums such as, email, direct mail, web site, joint venture marketing, database marketing and radio just to name a few. By attacking your market and bombarding your market through many mediums will enable you to find out which restaurant marketing medium is the best for your restaurant.

Marketing covers many customer generation channels these channels include:

Print advertising

This medium include magazines, newspapers, books, trade books, telephone directories and brochures.

Broadcast/electronic advertising

This marketing medium include radio, television, facsimile and internet/email

Display Advertising

Display advertising include outside billboards, bumper stickers, signage, posters and vehicle advertising.

Direct Response

This medium include marketing direct mail as well as telemarketing

Events and promotions

This marketing medium include trade shows, fairs, exhibits, conventions and promotion novelty items such as key rings etc

Publicity and Public Relations (PR)

This include press releases, feature articles, internal newsletters, speeches, seminars and sponsorships.

Word of mouth

This medium includes spontaneous word of mouth and restaurant customer testimonials.

Although this list of restaurant marketing mediums is not exhaustive it will however provide you with a list to start from when marketing your restaurant or cafĂ©. What is important when you start or rejuvenate your restaurant marketing it is to ensure that you target your market, don’t try and be everything to every one. Here is an example, lets just say you were a fine dining restaurant and you wanted to market your restaurant, you certainly would not market your restaurant on a shopper docket (know those ads that appear on the back of your shopping docket receipt). This would be foolish as this is not the market you may be wanting to attract to your fine dining restaurant. You could however advertise in the business section of the Wall Street Journal or Financial Review.

Marketing your restaurant does not have to be a daunting exercise, if you are going to increase your sales you need to do some marketing. Oh…. One last thing if you are marketing your restaurant then make sure you test and then measure the effectiveness of the marketing. There is no use to throwing away your money on marketing that is not working.

Remember marketing is the engine of your restaurant so remember to put some gas in it.

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Safe Investments September 29th, 2009

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Some of the safest investments are bonds. A bond is a “security” which gives the holder a financial claim on the issuer. This claim protects the holder in circumstances in which the issuer is unable to pay the amount due. There are various types of bonds that you can purchase. Bonds are similar to Certificates of Deposit. Instead of being issued by banks, however, bonds are issued by the Government or private companies. Depending on the type of bonds that you buy, your initial investment may double over a specific period of time.

Mutual funds are also relatively safe. Mutual funds exist when a group of investors put their money together to buy stocks, bonds, or other investments. A fund manager typically decides how the money will be invested. All you need to do is find a reputable, qualified broker who handles mutual funds, and he or she will invest your money, along with other client’s money. Mutual funds are a bit riskier than bonds.

One of the safest, yet mis-understood investment vehicles with government guaranteed interest rates of between 12% and 50% with the potential for even more are Tax Lien Certificates.

Unpaid property taxes often create a cashflow problem for local governments. To solve this problem, local governments allow investors to pay off these taxes. The investors receive the government’s lien for property taxes.

Depending on state laws and competition, investors can realize returns as high as;

* 16% per year in the state of Arizona (Sec. 42-18053),

* 18% per year in the state of Florida (Sec. 197.172 (2)),

* 20% per year in the state of Georgia (Sec 48-4-42) and

* 50% per year in the state of Texas (Sec. 34.21 e 2)

Clearly, a rate of return guaranteed by a local government and backed by real property with the right of foreclosure is an incredibly safe investment with a very high rate of return.

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Business School in a Box – 5 Alternatives to B-School September 29th, 2009

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The allure of attending a top business school is powerful: it can be a powerful way to jumpstart a new career or revive the financial prospects of a mid-career businessperson. However, given the expense and two-year time commitment of business school, many people choose to bolster their business skills in other ways.

Here are 5 ways to bolster your business skills without attending business school.

1. Subscribe to a business book summary service: The benefits of attending business school can be distilled into two categories: prestige (i.e., letting others know you have an MBA) and knowledge (i.e., actually learning something useful). As a substitute for the latter category, consider subscribing to any of a number of business book summary services. These services allow you to download (in written or audio form) summaries of the top-selling business books: you get only the most useful information, and it costs only a fraction of buying the books themselves.

2. Join a national business association: There are a host of business associations in existence today. Try joining a local chapter near you and then volunteering for an extended role such as being an officer or part-time staff member. The network of contacts you stand to gain through this type of association can rival that of what you will gain in business school.

3. Enroll in company training program: If you work at a company, your boss will appreciate the initiative you show by enrolling in an internal training program or by petitioning to get reimbursed for an external program. This can be a great option for increasing your skill set because you can become more knowledgeable about a specific area that is directly relevant to what you do at work.

4. Consider an executive MBA course: If you want the prestige of an MBA but cannot afford to quit your job for two years in order to attend, consider applying for one of the many available executive MBA programs. These programs usually take three years to complete, but they offer you the advantage of only having to attend on certain evenings and weekends – thereby allowing you to keep your day job.

5. Subscribe to a business publication No business education is complete without staying up-to-date on the latest happenings in your industry: regionally and globally. A great way to do this is by subscribing to a first-rate business magazine or newspaper. A subscription like this is an investment in your skill set that will start yielding immediate returns.

Investing in yourself is one of the wisest ways to get ahead in business. For those who believe business school is not the right option at present, it can mean good dollars and sense to put the necessary money and effort into bettering yourself by bolstering your business skill set.

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